Why is Graphic Design Important?
There’s more to graphic design than simply beautifying a page full of copy. Graphic design is often said to be a visual language — a powerful tool that can be used to communicate your business’ message and tell the story of its unique brand identity.
Good graphic design will positively shape how others view your business, and as a business owner, you know impressions matter. You can expect to see successful results from your business when powered by a successful design that attracts customers and ultimately leads to conversions.
Read on, and we’ll share five key reasons why graphic design is important for any business owner.
1. Build a unique brand identity
Your brand has a unique identity that is defined by its specific values, mission and personality. One of the best and most effective ways to convey this identity to prospective customers is through a well-intentioned design.
For example, you can use an earth-toned color palette to communicate your brand’s value of nature conservation. You can use a quirky typeface that immediately catches the eye of any creative, or a strong logo that consistently tags your products and makes them recognizable to customers.
No matter the platform or marketing asset, every element of your graphic design should reflect back to what your brand is and represents.
2. Consistency Gives Your Brand Credibility
Let’s say a customer stumbles upon your website’s homepage. Intrigued by its classy look, they navigate to your product pages to consider a purchase — maybe some apparel. But these pages — unlike the homepage — are bland and lack the same personality that first attracted them. The customer now doubts your credibility and strength as a business and leaves your site.
On the other hand, let’s say you have a consistent design across your pages. The customer navigates to your sales pages and is delighted to find the same impressionable look as the homepage. They recognize that your brand is trustworthy and purchases some apparel so they can outfit that same classy look. The consistency in your brand’s design kept them on the journey from a unique viewer to customer.
Having a consistent design across your business will convey to customers that your brand is strong, that you are professional, and that they can trust you as a legitimate business. By having this strong design presence, you’ve now gained a loyal customer.
3. Good Design Knocks Out Competition
If you doubt the power of good design, just think of Apple. Apple’s revolutionary design is clean, classy, and minimalistic — just like the product it sells. Customers are consistently drawn to its innovative look and feel that inspires them to want the same experience with the cell phones they keep in their pockets.
Apple’s design helped set it apart in a competitive industry, and businesses of any size can benefit from its intentional use of graphic design. Customers are always looking for something innovative, creative, and new, and capturing these elements in your business’ graphic design can in turn grab their attention.
4. Design is a Powerful Communication Tool
According to the Interaction Design Foundation, graphic design is “a craft where professionals create visual content to communicate messages.”
You can communicate messages by using a visual hierarchy or page layout that emphasizes certain information to customers. You can also create infographics that effectively use visuals to present information and data, or incorporate colors into your material that portray the personality of your brand.
You should think about how your design comprehensively communicates your business’ message and story to customers. Your customers should be able to get a read on your business’ message simply through the design, which will in turn enable them to make decisions about interacting with your business.
5. Enhance User Experience
Graphic design should also be considered in a functional sense. For example, you can incorporate user interface design, which refers to the aesthetic elements of your website that users interact with. On the same spectrum is user experience design, which refers to how things look. Both of these areas of design will guarantee that your website is easily functional and creates an enjoyable experience for users and increase the likelihood of conversion simply through an enjoyable design experience.
Improve your Business with Graphic Design
Graphic design is all about communicating to the world your brand’s unique identity. Each piece of signage, promotional material, website page and other assets that your business puts out is a touchpoint with customers about your unique brand and who you are. For this reason, your graphic design should be intentional and accurately reflect your brand’s identity, including its values, purpose and mission.
Our team at Dream Media Designs can help capture your brand identity with effective graphic design, giving your business a great first and lasting impression that will set you apart from the competition and leverage business results.
