Mind Mapping & Creative Marketing
Daily, we are inundated with hundreds of media messages, making it increasingly difficult for marketeers to stand out. Those that are most successful use creativity to increase their exposure. Creative marketing is all about communicating unique messages in an inventive way. This makes your message memorable, leading to higher brand recognition and ultimately increased sales. The challenge for marketeers lies in the ability to continuously come up with new and original ideas. Mind Mapping is a great way to generate creative marketing campaigns.
Mind mapping is an effective tool to visualize and express ideas and can help you take your marketing efforts to another level. There are numerous apps for mind maps depending on how you want to use the tool for your marketing needs. To start, it may be beneficial to map out the most important and relevant marketing strategies to your business, so you can lay out all the possible directions you could go in. Keep in mind, when it comes to mind mapping, all ideas are valid, and a great imagination is encouraged. Here we outline several ways to utilize mind mapping for your marketing tasks.
Understanding Your Client- When you first start your marketing relationship with a new client, your first task is to learn everything about their business. This typically includes meetings and asking all of the right questions. A way to make this process easier, quicker, and more organized is to map out the client’s business model– include company activities, areas of business they want to highlight, services they offer, and goals of your marketing campaign.
Developing Marketing Strategies- Marketing today refers to so many different attributes and each one requires a customized strategy. Mind maps are a great tool to map out strategies, they can be used at every stage of the strategic process from brainstorming to developing tasks. Additionally, mind maps can help to identify patterns, flaws, and opportunities
Developing Content Ideas- A huge challenge we all face in marketing is trying to consistently produce fresh and exciting content that also meets our clients’ goals. Online mind mapping software can make it so much easier to brainstorm, visualize, and structure ideas for new content. Which saves you time in the long run!
Managing & Organizing Workload — If you are managing multiple social media accounts for several clients, it can get complicated and confusing to keep track of them all. Using a mind map allows you to keep tabs on all activities with each channel for each client. For example, you can create a simple mind map with the social networks being utilized and include the expected updates and due dates.
Fighting Creativity Blocks- We all lack inspiration or encounter writers’ block at some point. Therefore, it’s critical to have a strategy to brainstorm ideas for your next blog or upcoming content for posts. This is where mind maps come into play. Keep in mind that some mind map apps allow you to share with others for instant feedback, making collaborating on ideas with your team so much easier.
Creating mind maps is a personal activity and ultimately the way your brain works will determine which tool is best for you. If you prefer to create your mind map digitally ask yourself the following questions before choosing your software: Do you prefer to be at your desk during a brainstorming session, or do your best ideas come to you while you’re on the go? Do you think sequentially or are your more random? Do you like to brainstorm with others or solo? Think about your answers and try a free trial version of each before choosing from the many options, some of which we included below.
Bubbl- is a tool for creating maps using various data. It helps to organize ideas, especially during co-working. The application is available in your browser from any device. Pricing: Basic plan costs $0 per month (up to 3 mind maps) Team plan starts from $18 per month (3 persons)
ClickUp- allows you to draw relationships between projects and tasks, visualize workflows and the structure of projects or tasks, and easily create and manage tasks directly from the visual roadmap. Pricing: Free forever plan costs $0 per month (personal use) /Business plan costs $19 per month.
MindGenius- is a practical project management tool designed for users seeking to increase personal, team, and organizational effectiveness. MindGenius integrates with Microsoft Office, Outlook and Project. Pricing: Online Subscription costs $16.5 per month.
MindMeister- is an online map editor that allows you to structure information and form ideas in individual or team mode. The program is available as a web service and mobile app for iOS and Android. Pricing: Basin plan costs $0 per month (up to 3 mind maps) Business plan costs $12.49 per month.
Miro- is an online co-working platform with a whiteboard for joining a team from any device. You can create mind maps, plan and discuss tasks and visualize complex projects based on templates or individual design. Pricing: Free plan costs $0 per month Business plan costs $20 per month (per person)
XMind- is a program designed to conduct brainstorms and compile mind maps. It allows you to quickly add an idea and combine various projects into one easy-to-understand diagram that you can view and edit with others. Pricing: Free trial Desktop version. Team plan costs $39.99 per 6 months (per person).
Through the visual presentation of your ideas, mind mapping can really help you add creativity to your marketing. This means reassessing stagnant methods, making improvements, and redesigning when necessary for growth. Creativity and innovation is all about taking inspired action. Mind maps hold many of the solutions to the roadblocks you may encounter in your marketing. They help you to critically examine all aspects of your marketing efforts. By integrating mind mapping into your marketing strategy, you’ll be able to expand your thinking and reach new levels of creativity. Mind mapping allows you to utilize your resources in the best possible way to make your marketing campaign truly stand out from the crowd. Whether you prefer online tools or a simple pen and paper, mind maps with their clarity and efficiency will quickly become your new best friend.
