Instagram Stories Are A Vital Source Of Content
Instagram Stories have taken the platform to another level. Originally, Instagram was a platform created for only pictures and short messages. When Instagram Stories was created, it shifted the platform into a whole other playing field. Now, we don’t go a day without seeing an account that does not have Instagram stories. Using Instagram Stories is basically marketing your brand to your audience in a different angle. The biggest question is “what content can you post on Instagram Stories?” In this blog, you will learn and discover some great content ideas that will make your Instagram attractive and engaging.
1. About Us Story
About Us stories are a great way of connecting to your customers on a personal level. It creates a sense of trust between you and your customers. Include the story of how your company came to be, your background, and your company goals.
2. Products and Services
Instagram stories can be used to highlight the main products and services of a company. Each story can be used for each product or service your company offers.
3. Meet the Team and Customer Testimonials
Meet the Teams stories are a great way to introduce your employees to your audience. An important feature of working for a company is the work environment, and featuring your employees is a great way to create a positive connection among everyone.
4. Educational Lessons/Courses/Tutorials
Instagram stories are commonly used for educational purposes. For instance, if you are a makeup guru, you can make a tutorial on how to do a smokey eye look. If you are a keynote speaker, you can make a ‘3-tip’ video that highlights three important tips when presenting. You can also use Instagram stories to market your online courses that are included on your website.
5. Quote Content
Quote Content is one of the most popular forms of content that people share on their Instagram stories. Whether it would be a Motivational Monday, educational, happy, or positive quotes, quote content, in general, is a fun and creative form of content that everyone looks forward to viewing.
6. Behind the Scenes
Creating ‘Behind the Scenes’ content is a great way for your audience to connect with you and your brand on a personal level. It can be simple as posting your fun workstation, to statistics, and engaging with your clients. People love seeing behind the scenes content, because they get to see the projects that you are working on. Behind the Scenes content is also a great way to discover new partners and start collaborations for giveaways and contests!
7. Polls and Quizzes
Polls and Quizzes are a great way to gather information from your customers. For instance, fashion companies would feature their new collection and broadcast it through Instagram stories. From there, the audience would rate how much they like the new products, or vote on what their favorite piece is, and companies would analyze which products would make the most profit.
Boy, that was a LOT of topics. Are you excited to give it a try? We have gone through so many content ideas and topics that you can create for your Instagram Story. The important part is highlighting what posts you want in your story, (but let’s save that for another blog).
Focus on branding your company through Instagram stories. Write a layout of the skills and features you want to show your audience and make the content on those specific skills. But in the end, the biggest part is to have fun creating the content! Your Instagram Stories are the closest piece of content that your audience can see live. You want to make it fun and engaging, so switch it up! Make different forms of stories and highlight the ones that best showcase YOU!
