Jun 13, 2022When is it Time for a Brand Refresh?Look in the mirror and consider how your look has changed over the past decade. Maybe you’ve evolved your clothing choices, styled your hair differently, put on some glasses. You’ve changed as a person, after all, and your outward appearance likely reflects that. Just like you, your business’ outward appearance…5 min read5 min read
May 31, 2022Why is Graphic Design Important?There’s more to graphic design than simply beautifying a page full of copy. Graphic design is often said to be a visual language — a powerful tool that can be used to communicate your business’ message and tell the story of its unique brand identity. Good graphic design will positively…4 min read4 min read
Apr 6, 2022Understanding UI Design Vs. UX DesignYou can’t have a nicely painted house unless you actually have paint and a house to paint. Profound, right? Well, the same rules apply when thinking about your website. It’s just as important to have a well-established foundation for your website as it is to have a visually appealing look…4 min read4 min read
Mar 18, 2022Your Guide to Using Call-to-Action to Drive ConversionsYou recently hit publish on a webpage full of copy, and let’s be honest, it’s epic. You could draw anyone in with that hook, and the headline is killer. Let’s not forget that sharp design that we’re sure is the envy of any graphic artist. Best of all, your site…Marketing5 min readMarketing5 min read
Jan 24, 2022Understanding & Utilizing Psychographics in MarketingUnderstanding who your customers are is important in any business. Typically, we put a lot of stock into demographics like age, gender, and socio-economic status. However, this information doesn’t exactly tell the whole story. To really understand your customers, you need to dig deeper, which is where psychographics comes into…5 min read5 min read
Dec 27, 2021Have you ever suffered from the post-holiday blah?Post-holiday syndrome is an actual thing! It pertains to the stress you endure after the holidays end and you return to the routine of work and family obligations. When a person struggles with adapting to going back to the grind, he or she can feel increased stress. Physical symptoms such…3 min read3 min read
Nov 15, 2021Mind Mapping & Creative MarketingDaily, we are inundated with hundreds of media messages, making it increasingly difficult for marketeers to stand out. Those that are most successful use creativity to increase their exposure. Creative marketing is all about communicating unique messages in an inventive way. This makes your message memorable, leading to higher brand…5 min read5 min read
Oct 13, 2021Avoiding BurnoutMany of us are torn between juggling heavy workloads, managing relationships and family responsibilities, and trying to squeeze in hobbies. So, it should come as no surprise that more than one in four Americans describe themselves as “super stressed”. In your effort to “do it all”, it’s easy to forget…4 min read4 min read
Aug 4, 2021Music in MarketingMusic in Marketing Have you ever noticed that listening to music alters the way we feel? When you need to focus, you may play music that allows you to concentrate. But on the other hand, when you need to get a great workout in, you’ll play music that amps you…4 min read4 min read
Jun 25, 2021Pitch to WinPitch to Win Few things can make you feel more vulnerable than pitching your work. It’s easy to start to second guess yourself and your talents. However, if you take the necessary steps to create a thought-out plan, you will go into any pitch feeling prepared and confident. …4 min read4 min read
